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May 10, 2005
Buy my CD
I'm really annoyed that nowadays, everyone who releases a music CD says that it's "dropping" on such-and-such a day. For example, Weezer drops a new album today. Dave Matthews Band is dropping an album today, too. What the shizzle?
As far as I know, this can be traced back to Macy Gray, who showed up at the MTV Video Music Awards drunk as hell and a message duct-taped to her dress, noting when her new album "drops."
Ever since then, the music press uses "drops" and much as any other phrase. On the other hand, there was a girl in school with me who was promoting some sort of hip hop group in her spare time. (I didn't really try to delve in the details.) Whenever she mentioned her proteges, she would invariable say they were dropping a new single, new album, or, most famously, a press release.
This has to stop. The thing to me that is most annoying about dropping an album is that that is not what happens at all. These albums are like six months old by the time they are sent to the public, while dropping something is fairly instantaneous. If the band goes into the studio, whips out some song and then sends it all over the world in 30 minutes, THAT might count as dropping.
Instead of "dropping," I think we should convey something a little more like the real thing. My suggestions are "roll," "unearth," and "reveal." I think some of these terms are used every now and then, but they take a back seat to the ubiquitous stop. Let's change it, folks!
Posted by oz115 at May 10, 2005 10:52 AM
Comments
Or the old-school favorite, "release."
Posted by: Pete at May 11, 2005 08:21 AM