« Oh. My. God. | Main | Another reason to avoid porta-potties »
July 06, 2007
Piece of Booty
I've always been interested in how it is people come up with names for products. Pepsi. What does that even mean? How did Apple decide to name itself after a fruit? Now, in trademark law, we have these different classifications for trademarks, like fanciful, arbitrary, descriptive (eg Frosted Flakes), and generic. That sort of classification determines how easy it is to trademark a brand. The more original a product name is, the easier it is to trademark it.
But that doesn't help one iota to explain why somebody would name their snack food Veggie Booty, and the presence of salmonella is not going to help:
Fifty-seven people in 18 states -- including one Illinois resident and almost all of them children -- have fallen ill from salmonella linked to a popular snack food called Veggie Booty, state and federal health officials say.The Food and Drug Administration announced a nationwide recall of the puffed corn and rice snack, made by Robert's American Gourmet company, on June 28.
The recall was expanded on Monday to include Super Veggie Tings Crunchy Corn Sticks, another product under the Robert's brand.
entry no. 904
Posted by oz115 at July 6, 2007 03:56 PM