Southport Squealer, Part Deux: It all makes sense now

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May 02, 2008

It all makes sense now


yum, originally uploaded by aaron schmidt.

I get confused rather easily. I have this job, you know, and it's on the 26th floor. So I ride the elevator alot, and there's a little TV in the elevator that gives short news updates, usually of the humorous "40-pound cat" variety.

It also has financial information, and the stories almost always have a short quote from a guy at some outfit called Morningstar. And I always think to myself, why are they asking people who make fake-meat breakfast burritos for financial advice?

Of course they aren't asking breakfast burrito people about financial advice, just like I wouldn't ask a financial adviser about breakfast burritos. It turns out, there is a financial analysis company also called Morningstar.

I don't know why somebody would give his company such a name, especially when there is already one enterprise with what is basically the same name. But who am I to judge? The Morningstar guy is loaded - but he probably gets sick of people calling him about tofurkey around Thanksgiving time.

entry no. 1140
Posted at May 2, 2008 03:33 PM


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