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July 16, 2009

Just not the same

I was down working in the Loop today, and I noticed the Sears Tower looming before me. It's hard to believe that it's the tallest building in North America, because it just doesn't look that tall. I think because it's asymmetric.

But, you see, I erred there. It's no longer called the Sears Tower. From now on, it is the Willis Tower, named for a British insurance corporation which leased three floors in the building. In return for the lease, they got to rename the building. Mayor Daley, with his unique eloquence, defended the move:

What's in a name?

Not much, Mayor Richard Daley said today after Chicago's tallest building was officially renamed from Sears Tower to Willis Tower.

Asked if he would call the building "Big Willie," as the CEO of Willis Group Holding has joked, Daley said, "'Big Willie', Willis Tower, yeah. You know why? Because they stepped up to the plate."

"There has to be change in government and business," the mayor said. "and you have to realize that change is good."

You know what? I don't care. Sears Tower, Willis Tower, same to me. I'll still call it Sears Tower, until I switch to Willis, which will happen, at some point. I'm not sure this is a monumental as when Marshall Field's lost out to Macy's, but I will admit Willis Tower doesn't roll off the tongue quite like Sears Tower.

entry no. 1398
Posted at July 16, 2009 02:00 PM

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