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July 13, 2010
Fine dining, brought to you by a tire company
Michelin Man, originally uploaded by doctor.boogie.
It's a little known fact, but we here in Chicago have some of the finest restaurants in the nation. I'm not talking just about hot dog stands and deep-dish joints, but fancy, avant-garde stuff. You could go to a different restaurant every day for a year and still have enough left over for another two or three years. This has been great for my taste buds, but murder for my waistline.
So, it's no surprise to me that Michelin has decided to publish a restaurant guide to Chicago. It's only the third US city to get such an honor, after New York and San Francisco. To get a star rating by Michelin is, I am told, quite prestigious.
However prestigious recognition from Michelin is, I can't separate it from one simple fact: these are the guys who make tires, and have the goofy yet adorable Michelin Man as a mascot. Whenever I think about a fancy, white table cloth restaurant undergoing a Michelin review, all I can think is that how come nobody recognizes the Michelin Man sitting there? I mean look at him!
It creates a disconnect. Cognitive dissonance, even. But, I suppose I will learn the true meaning of Michelin and its rankings soon. Even if their mascot looks like the marshmallow man from Ghostbusters.
entry no. 1485
Posted at July 13, 2010 04:59 PM